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So let’s say Netflix makes a Red Notice sequel.
#Netflix new movies movie#
That means, in theory, that two people watching Red Notice, its lousy but popular action movie starring Dwayne “The Rock” Johnson, Ryan Reynolds, and Gal Gadot, would count the same as a single person watching the movie twice. Now, Netflix is simply tracking how much time its viewers spend, in aggregate, with a show or movie.
#Netflix new movies tv#
At first Netflix said a view happened if someone watched 70 percent of a TV show then the company revised that and said anyone who watched at least two minutes of a show counted as a viewer. That’s in part because there was no real transparency to the reporting, and in part because of Netflix’s odd and changing definition of what a “view” is. The numbers also drew derision from competitors and critics. But two years ago, it started to selectively and periodically release some of its own numbers - always ones that flattered the company. Netflix used to keep all of its viewing data to itself, and initially bristled when outsiders tried to measure shows on their own. It’s also worth noting that the main audience for traditional TV ratings numbers - advertisers who wanted to know where to spend their money - isn’t material here, since Netflix doesn’t run ads. The numbers also represent an unspoken challenge to rival streaming services like Disney+, Hulu, and Peacock: We dare you to publish your numbers using the same methodology because we bet they’re much smaller than ours. It also means Hollywood talent, who want to be reassured that things they make for Netflix are being watched by lots of people. That includes investors, who want to see if the billions of dollars Netflix spends on content are being turned into Things People Watch (note that the two Top 10 lists above are dominated by stuff Netflix made instead of rented).
#Netflix new movies professional#
Netflix isn’t any different from its competitors in that respect: It’s putting these new numbers out because they think they reflect well on Netflix.Īnd while those numbers may be interesting for you, A Person Who Watches Netflix, the numbers are really aimed at a professional audience. Instead, video viewing is increasingly fragmented into different streaming services owned by different companies, which cherry-pick audience data to share when they think they have something to boast about. One streaming company publishing its own viewing data on a regular basis isn’t the same as the old TV world, when Nielsen regularly tracked viewing consumption for all TV networks and made that data widely available.īut we’re not living in that world anymore. Here’s a sample of what Netflix’s ratings will look like - these charts rank Netflix’s global viewing for the second week of November, and include stuff Netflix owns as well as stuff it licenses from other companies: This will have almost zero impact on the way you watch Netflix - unless you are into tracking data about the way other people watch Netflix. Netflix also says it will bring in accounting firm Ernst & Young to audit its numbers, and will publish a report from that company next year.
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The company will have global rankings for TV shows and movies, as well as top 10 lists for 90 different countries. Netflix’s data will show up on its own website, where it will offer multiple top 10 lists that rank titles by the number of hours the company’s subscribers have spent watching them.
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#Netflix new movies update#
Now, the company says it wants to bring them back, sort of: The streaming giant is going to start publishing lists of its most popular TV shows and movies, which it will update weekly. When Netflix ushered in the streaming video era, it helped kill off traditional TV ratings.